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VOL. 1, ISSUE 1 (2025)
Promoting cleanliness as a civic duty: Gandhian principles driving the Swachh Bharat Mission forward
Authors
Dr. Anjana Verma
Abstract
Cleanliness and sanitation have long been critical challenges in India, impacting public health and social well-being. The Swachh Bharat Mission (SBM), launched by the Government of India in 2014, aims to create a cleaner and healthier environment through widespread behavioral change and infrastructure development. This study explores how Gandhian principles—particularly those emphasizing civic responsibility, non-violence, and self-discipline—serve as a philosophical foundation that drives the mission’s success. Using a mixed-methods approach, including policy analysis, case studies of community-led sanitation initiatives, and surveys measuring public participation, this research examines the alignment between Gandhian ethics and the practical implementation of SBM strategies. The findings reveal that embedding Gandhian values in public messaging and grassroots mobilization has significantly enhanced community ownership and participation in cleanliness drives. Moreover, the study highlights the importance of viewing cleanliness not merely as a government mandate but as a shared civic duty inspired by Gandhian ideals. The paper concludes that reinforcing such cultural and ethical frameworks is vital for the sustainable success of sanitation programs and can serve as a model for other public health initiatives. Implications for policy-makers include integrating ethical education into sanitation campaigns to foster long-term behavioral change.
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Pages:8-12
How to cite this article:
Dr. Anjana Verma "Promoting cleanliness as a civic duty: Gandhian principles driving the Swachh Bharat Mission forward". International Journal of Advanced Education , Vol 1, Issue 1, 2025, Pages 8-12
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