Purpose: The study explored how corporate social responsibility (CSR) policies
influence employee engagement and workplace commitment in Kenyan corporate
institutions. It specifically examined how employees understand and experience
CSR in their daily work life and how these experiences shape loyalty, trust in
management, and intention to remain with the organization.
Methodology/Design: A qualitative research approach was adopted, underpinned by the
interpretivist philosophical foundation. Data were collected through
semi-structured interviews with 20 participants, including employees and
managerial staff, and analyzed using thematic analysis. Trustworthiness was
ensured through credibility, dependability, confirmability, and
transferability.
Findings: Results revealed that employees’ engagement and commitment were
positively influenced by CSR practices that were perceived as supportive,
aligned with personal values, and communicated transparently. Three themes
emerged for each objective: perceived support and care, alignment with personal
values, and visibility of CSR for engagement; trust in management, loyalty, and
intention to remain for workplace commitment. Employees responded favorably
when CSR initiatives were genuine, inclusive, and employee-centered.
Implications: The study highlights the importance of employee-focused CSR practices
for improving motivation, loyalty, and retention. It reinforces Social Exchange
Theory and Stakeholder Theory, emphasizing that employee, as key stakeholders,
responds positively to organizational support and ethical practices.
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